ALL NEWS IS LOCAL
STATISTICS THAT TELL A STORY
TOPS IN BRAND IDENTITY
NOT SO TOPS IN BROADBAND ADOPTION
MEDIA MOGUL OR MEDIA MARAUDER
COCKTAIL CHATTER
We encourage people to pass on copies of Message from Michael. But if you would like to get your own copy, you can subscribe by sending an e-mail to Michael@MediaConsultant.tv with the word subscribe-MM” in the subject line.
ALL NEWS IS LOCAL: How often have you heard that aphorism? We consultants use it a lot. Two recent set of statistics prove that it is true, and not true, depending on how you interpret the phrase. Research firm Hitwise says its analysis of websites in the category of ‘news and media’ shows that LOCAL websites contributed 90% of all the traffic to this category of site. I’m going to throw some numbers at you, so stay with me. The researchers say that ‘news and media’ websites accounted for 3.47% of ALL Internet traffic. Local websites received 3.13% of all those visits. A very much related study by comScore Networks found that local search services are beating out the more generalized search services. Local search, using such services as Internet Yellow Pages, grew 24% while general search, using such services as Google, Yahoo and MSN, grew 14%. Even better, according to the survey commissioned by TMP Directional Marketing, four out of five people (82%) using local web search sites followed their research up with action – in store visits, phone calls, e-mails and purchases. The group said they were surprised to learn that a third of the respondents said they continue to rely on print Yellow Pages as their main source of local business information. Of course, that means two-thirds choose online services, but the company noted that those searches are divided amongst a variety of sites.
Okay, back to that Hitwise analysis, some more confusing numbers. So, stay with me. Nearly a third (29.59%) of the visits, just to the ‘news and media’ category, went to the top 10 websites and more than half (56.59%) went to the top 100 websites. The average visit duration for the news and media industry category was 6 minutes and 35 seconds.
And remember the point in a previous MfM about Nielsen/ Net Ratings changing its way of measuring website rankings? Hitwise ranks the top 30 websites in three ways. Using number of visits – Yahoo News came in first, followed by The Weather Channel, MSNBC, CNN, and People Magazine. Using page views – Yahoo News again came in first, but People Magazine came in second, followed by The Weather Channel, MSNBC, and CNN. But when measuring by time spent at the site (session duration), the ranking changes dramatically. In first place is RedOrbit.com where visitors spent more than an hour (1:07:28), followed by Entrepreneur.com (1:10:03), NewsNow, which is a U.K. operation (53:37), Startup Journal (41.10), ABC News Discussion (36:38), Apple Daily Online (31:01), and my favorite, Muscular Development Magazine (28:51), just ahead of SouthAsiaNews.com (28.41).
STATISTICS THAT TELL A STORY: But exactly what kind of story, I’m not sure. For example, the top two Presidential candidates’ websites are Barack Obama (with 29.59% of the market share) followed by Hilary Clinton (with 17.35%), according to a Hitwise survey of websites. Okay, that makes sense. But the third highest ranked presidential candidate’s website is – Ron Paul, the Republican Texas congressman and political unknown, with 12.76%. Followed by John Edwards (10.33%), former Alaska senator Mike Gravel (5.86%) (And if you just said Who? – don’t feel bad), who led Massachusetts governor Mitt Romney 3.92%) and Rudy Giuliani (3.83%). At the bottom of the website indexes was Virginia governor Jim Gilmore (for many, another – Who?) with 0.08%.
On a slightly more serious note, Hitwise, did a breakout of the top U.S. broadcast network TV show websites. Not surprisingly, with the movie coming out, The Simpsons led the pack with a fifth (21.90%) of the market share of visits. After that, the numbers drop dramatically with Pirate Master in second place (7.15%), America’s Got Talent (6.88%), American Idol (6.19%), So You Think You Can Dance (5.81%), America’s Most Wanted (4.23%), Deal or No Deal (3.17%), Hell’s Kitchen (2.69%), Grey’s Anatomy (2.21%) and Age of Love (1.85%).
TOPS IN BRAND IDENTITY: You may have seen the story on the world’s top 100 brands, with Coca-Cola in the number one spot. But the analysis by Interbrand had some exclusions. For example, to qualify, a company must get at least a third of its revenue outside its home country, be recognizable outside its home country, and have publicly available marketing and financial data. So, that excludes Wal-Mart and other companies which operate under different names in other countries. And it excludes companies, like Visa, which are privately held. Proving yet again that I need a life, counting the number of brands and their countries of origin, not surprisingly, the U.S. had the highest count with 42 brands making the top 100 list. The number two country was a tight race with Germany (10 brands) narrowly beating France (9), Japan (8) and Britain (6). China didn’t make it with any brands, but tiny Netherlands did with two companies (Phillips and ING). And Bermuda did with consulting firm Accenture (Yeah, I thought that was an American company, too.)
NOT SO TOP IN BROADBAND ADOPTION: Okay, the point about brand identification was the good news for the U.S., now the bad news. In five years (from 2001 to 2006), the U.S. has dropped from 4th in Broadband penetration in the world to 15th. The Organization for Economic Cooperation and Development releases a per capita ranking of broadband adoption rates every six months. The group says the U.S. has 19.6 broadband subscribers per 100 inhabitants. That’s behind Denmark at number one (31.9), Netherlands (31.8), Iceland (29.7), Korea (29.1), Switzerland (28.5), Norway (27.7), Finland (27.2), Sweden (26), Canada (23.8), Belgium (22.5), United Kingdom (21.6), Luxembourg (20.4), France (20.3) and Japan (20.2). We did beat Australia (19.2), Austria (17.3), German (17.1), Spain (15.3) and Italy (14.8).
However, it should be noted that a Pew Internet Project study showed the percentage of Americans with HOME Broadband connections is 47%. That’s double the 24% penetration three years earlier. Researchers at Pew say broadband penetration should pass the half way mark (50%) this year. And to put that in perspective, they note that it took 10 years for CD players to reach 50%, 15 years for cell phones and 18 years for color TV.
MEDIA MOGUL OR MEDIA MARAUDER: And you know who I’m talking about – Rupert Murdoch, of course. With the news that he will purchase Dow Jones and Co., with its flagship Wall Street Journal newspaper, I decided to look at two earlier MfM’s which quoted heavily from Murdoch’s letter to shareholders. In those reports, Murdoch called the print business “the heart” of the News Corp Company. He says it’s too early to declare the death of print media even with surveys showing people finding alternative means of getting the news. He makes it clear that his company will be providing those alternatives, saying, for example, that he “hopes and expects” that in the near future the Internet will be where Cable is today. All because, he says, “the hunger for news and information – for content – is not fading. It is intensifying.”
What stands out in re-reading those MfM’s is the hyperbole that borders somewhere between cocky and confident. For example, he refers to his company as “the most innovative and fearless media company in the world today.” He talks in the letter several times about the need for an “innovative, entrepreneurial spirit.” He talks about the “digital revolution” having the potential of “changing our world as fundamentally as the Agricultural and Industrial Revolutions.” Topping his list of ‘business principles’ is the admonition that one needs to “be willing to ignore or even take on conventional wisdom.”
Considering the $5 Billion price tag he offered for the WSJ which translated into a 50% or more per share price, his other business principles are particularly interesting – invest wisely and early in a new business – be patient as the new effort finds its footing – enjoy the growth and profitability as the business matures but always be thinking about and building the next generation of offerings. Lastly, I offer the thought that Murdoch may have used the word “customer” more in his letter to shareholders than anybody else, but not as a company focus so much as a revenue target.
COCKTAIL CHATTER: The first recorded spam e-mail was in 1978, according to an article in The New Yorker, when a marketer for Digital Equipment Corporation sent out an e-mail to the thousand or so people on Arpanet, the precursor to the Internet, touting the wonders of DEC’s new computer system. The man, Gary Thuerk, was harshly reprimanded by the system administrator but his company sold 20 of the computers at a million dollars apiece. Students headed to college this fall are part of the most wired generation yet, according to a study released by research firm eMarketer and reported in MediaLife Magazine. The percentage grew 2% from last year to this year, so that 95% of college students use the Internet. That translates into 17.1 Million college students who log on to do everything from register for classes to reserving dormitory washing machines.
SUBSCRIPTIONS: If you wish to stop receiving this newsletter, e-mail me at Michael@MediaConsultant.tv with the word “unsubscribe-MM” in the subject line. Also, back issues of MfM are available at the website, media-consultant.blogspot.com. You can reach me directly at my website MediaConsultant.tv.
Showing posts with label Rupert Murdoch. Show all posts
Showing posts with label Rupert Murdoch. Show all posts
Tuesday, August 07, 2007
Thursday, April 26, 2007
Message from Michael -- April 23, 2007
VIRGINIA TECH
SWEEPS
AN MFM MEDIA MATTERS MINUTE
BILLIONAIRES WANTED
BILLIONAIRE’S ADVICE ON NEWSPAPERS
THE BILLIONAIRE BUSINESSMAN’S PRINCIPLES
TAXPAYERS WANTED
We encourage people to pass on copies of Message from Michael. But if you would like to get your own copy, you can subscribe by sending an e-mail to newsconsultant@aol.com with the word “subscribe-MM” in the subject line.
VIRGINIA TECH: Those two words are going to take on an added meaning after the events of last week, just like… 9-11… Columbine… and Oklahoma City. I am not going to add to the avalanche of words written, but I can’t and won’t ignore it. And neither should you. I would urge every news operation to do a self-examination to see if they would be ready to handle such a catastrophic event in their community, and I would urge every member of the media to do a self-examination to define the ethical and moral principles that would guide their coverage. And do it now, before it happens; it’s too late to sort these things out when it happens. Oooh, that’s very preachy of me. Sorry. Let’s go on.
SWEEPS: Yes, here it comes – the May sweeps, the most critical ratings period of the year, the one that will determine your sales department’s future, the most hotly contested time of the year, the… Okay, you get it. Don’t get nervous or anything.
AN MFM MEDIA MATTERS MINUTE: In last week’s MfM, I warned or promised that I would spend much of this week’s report on the world’s 2nd richest man -- Billionaire Warren Buffett’s annual letter to shareholders. There is a wealth of insights and ideas worth thinking about. And just to make it more interesting, I am also including remarks from Fox/ News Corporation chairman Rupert Murdoch’s letter to shareholders. But I didn’t want to ignore some of the media stories from the last week. So, here it is:
Coincidental to the incident in Virginia Tech, the Federal Trade Commission issued a report on media violence that shows ‘improvement’ but indicates the entertainment industry has more work to do. Despite the so-called information revolution, a study by the Pew Research Center for the People and the Press found that today’s citizens’ know about the same as people 20 years about news leaders and major news events. Fewer people could name the vice president, their state’s governor, the president of Russia or knew that America has a trade deficit. More though rightly identified Arnold Schwarzenegger and Hillary Clinton and knew that the Democrats control Congress. MySpace has launched a new aggregation service that will rank news stories and headlines on the basis of user feedback. Controversial broadcaster Al Jazeera which has been unable to get clearance on any U.S. Cable operation, is launching an English-language news channel on YouTube. A survey by consulting firm Accenture found that more than half (57%) of people in the media identified ‘user generated content’ as one of the biggest threats to the global media and entertainment industry. A survey by research firm Zogby International found that more than half (53%) of Americans would replace their satellite or cable TV in their homes with broadband TV if the content were similar. Page views for newspaper websites increased 27% year to year during the second half of 2006, according to Newspaper Audience Data.
BILLIONAIRES WANTED: Buffett is looking for his replacement. Of course the person should have an impressive investment record, but he says they also need to be “genetically programmed” to recognize and avoid serious risks. Underlying this is “temperament” which Buffett says should include independent thinking, emotional stability and, “a keen understanding both human and institutional behavior (because it) is vital to long-term investment success.” Okay, maybe you don’t qualify, but you might qualify for a position on his board of directors which pay upwards of a quarter million dollars. The ‘long-standing’ criteria is that you be “owner oriented, business-savvy, interested and truly independent.” Buffett emphasizes the independence because he says too many directors become enamored of the salary and perks which have soared in recent years thanks to what Buffett jokingly says is corporate America’s favorite consultant – Ratchet, Ratchet and Bingo – which emphasizes things like being a woman… or a Hispanic… or from abroad… when what is needed is someone who thinks “like an intelligent owner.” Buffett facetiously notes that his cynicism about corporate compensation has meant that he has become the “Typhoid Mary” of compensation committees and has never been nominated for the compensation committee of any of the 19 boards he sits on.
To provide some perspective, here are the newest additions to their board. Buffett chose Susan Decker, the CFO of Yahoo, because, he says, she scores well on his four criteria, plus at age 44 is young – “an attribute, as you may have noticed, that your chairman has long lacked.” Murdoch on the other hand chose two: former U.S. Secretary of Education Rod Paige because of his insistence on system-wide accountability and because “his deep knowledge of education will be an asset for a company whose lifeblood is the literacy of its consumers;” and Jose Maria Aznar who, as President of Spain, “enacted a bold array of reforms that catapulted the Spanish economy to the forefront of Europe” and who showed “courage as a leader in the war on terror.”
BUFFETT ON NEWSPAPERS: The fundamentals of the business are eroding. The slide will continue. They’re losing ground in the ‘battle for eyeballs.’ The economic potential of newspaper Internet site is only a fraction of the past performance of newspapers. Yet Buffett says he has no intention of selling his ownership in the Buffalo News. (He also has an 18% stake in the Washington Post group.) And it isn’t because he reads five newspapers a day or that he believes, as he does, that a free press is key to a free democracy. No, it’s because of Principle #11 in his list of Business Principles – he doesn’t believe in “gin rummy managerial behavior” which he defines as discarding your least promising business at each turn. As long as there is a reasonable expectation of cash flow, good managers in place and good labor relations and barring an irreversible cash drain, he says he will hold on to a business. Besides he is hopeful that some combination of print and online activity will ward off an economic doomsday for papers. Interestingly, he predicts that wealthy local citizens – or, as he phrases it -- ‘non-economic individual buyers’ – will emerge as owners, just like the sports franchise owners.
MURDOCH ON NEWSPAPERS: Except for the fact that Murdoch makes no pretense of holding onto under-performing business, his comments about newspapers are remarkably similar to Buffett’s. Murdoch shows some of the same affection, calling the print business “the heart of this company” and he argues that it is much too early to pronounce the death of print media. But there are challenges, as he says, with survey after survey showing newspapers are less integral to people’s lives with each passing year and that younger people are prefer alternative means of getting the news. “Yet,” Murdoch writes, “the hunger for news and information – for content – is not fading. It is intensifying.”
As a side note, News Corporation chair Rupert Murdoch says sporting events – along with live news – are as close to “DVR-proof” as programming gets.
THE BUFFETT BUSINESS PRINCIPLES: In 1983, Buffett set down 13 principles to help shareholders understand his managerial approach. In addition to Principle #11 mentioned above, here are just a few to give you a flavor of his thinking: Our attitude is partnership and (we) think of our shareholders as owner partners… We eat our own cooking (as in he invests in the same companies he recommends)… We use debt sparingly… We will only do with your money what we would do with our own… We feel noble intentions should be checked periodically against results… We will be candid in our reporting to you… As a company with a major communications business, it would be inexcusable for us to apply lesser standards of accuracy, balance and incisiveness when reporting on ourselves than we would expect news people to apply when reporting on others… Despite our policy of candor, we will discuss our activities in marketable securities only to the extent legally required… Good investment ideas are rare, valuable and subject to competitive appropriation just as good product or business acquisition ideas are.
This year, Buffett added in the concept of Intrinsic Value. The simple definition is that it’s the discounted value of the cash that can be taken out of a business during its remaining life. But how to calculate intrinsic value is not so simple and two people looking at the same set of facts with come up with different figures.
THE MURDOCH BUSINESS PRINCIPLES: The principles are laid out during Murdoch’s examination of his cable business. Topping his list – be willing to ignore or even take on conventional wisdom. Just behind that is the admonition to “invest wisely and early in a new business.” Third, be patient as the new effort finds its footing. Fourth, enjoy the growth and profitability as the business matures but always be thinking about and building the next generation of new channel offerings. As Murdoch says, “the elements are simple to understand, if not always easy to implement.”
TAXPAYERS WANTED: To put Buffett’s wealth in perspective, consider this: his company Berkshire-Hathaway will pay about $4.4 Billion in federal income tax on its 2006 earnings. In its last fiscal year the U.S. government spent $2.6 Trillion – about $7 Billion a day. Thus, Buffett notes, his company picked up the tab for ALL federal expenditures (social security, medicare, the armed services) for more than half of one day. He notes that if there were 600 taxpayers like his company, no one else in American would need to pay ANY federal income or payroll taxes.
SUBSCRIPTIONS: If you wish to stop receiving this newsletter, e-mail newsconsultant@aol.com with the word “unsubscribe-MM” in the subject line. Also, back issues of MfM are available at the website, media-consultant.blogspot.com. You can reach me directly at Michael@MediaConsultant.tv.
SWEEPS
AN MFM MEDIA MATTERS MINUTE
BILLIONAIRES WANTED
BILLIONAIRE’S ADVICE ON NEWSPAPERS
THE BILLIONAIRE BUSINESSMAN’S PRINCIPLES
TAXPAYERS WANTED
We encourage people to pass on copies of Message from Michael. But if you would like to get your own copy, you can subscribe by sending an e-mail to newsconsultant@aol.com with the word “subscribe-MM” in the subject line.
VIRGINIA TECH: Those two words are going to take on an added meaning after the events of last week, just like… 9-11… Columbine… and Oklahoma City. I am not going to add to the avalanche of words written, but I can’t and won’t ignore it. And neither should you. I would urge every news operation to do a self-examination to see if they would be ready to handle such a catastrophic event in their community, and I would urge every member of the media to do a self-examination to define the ethical and moral principles that would guide their coverage. And do it now, before it happens; it’s too late to sort these things out when it happens. Oooh, that’s very preachy of me. Sorry. Let’s go on.
SWEEPS: Yes, here it comes – the May sweeps, the most critical ratings period of the year, the one that will determine your sales department’s future, the most hotly contested time of the year, the… Okay, you get it. Don’t get nervous or anything.
AN MFM MEDIA MATTERS MINUTE: In last week’s MfM, I warned or promised that I would spend much of this week’s report on the world’s 2nd richest man -- Billionaire Warren Buffett’s annual letter to shareholders. There is a wealth of insights and ideas worth thinking about. And just to make it more interesting, I am also including remarks from Fox/ News Corporation chairman Rupert Murdoch’s letter to shareholders. But I didn’t want to ignore some of the media stories from the last week. So, here it is:
Coincidental to the incident in Virginia Tech, the Federal Trade Commission issued a report on media violence that shows ‘improvement’ but indicates the entertainment industry has more work to do. Despite the so-called information revolution, a study by the Pew Research Center for the People and the Press found that today’s citizens’ know about the same as people 20 years about news leaders and major news events. Fewer people could name the vice president, their state’s governor, the president of Russia or knew that America has a trade deficit. More though rightly identified Arnold Schwarzenegger and Hillary Clinton and knew that the Democrats control Congress. MySpace has launched a new aggregation service that will rank news stories and headlines on the basis of user feedback. Controversial broadcaster Al Jazeera which has been unable to get clearance on any U.S. Cable operation, is launching an English-language news channel on YouTube. A survey by consulting firm Accenture found that more than half (57%) of people in the media identified ‘user generated content’ as one of the biggest threats to the global media and entertainment industry. A survey by research firm Zogby International found that more than half (53%) of Americans would replace their satellite or cable TV in their homes with broadband TV if the content were similar. Page views for newspaper websites increased 27% year to year during the second half of 2006, according to Newspaper Audience Data.
BILLIONAIRES WANTED: Buffett is looking for his replacement. Of course the person should have an impressive investment record, but he says they also need to be “genetically programmed” to recognize and avoid serious risks. Underlying this is “temperament” which Buffett says should include independent thinking, emotional stability and, “a keen understanding both human and institutional behavior (because it) is vital to long-term investment success.” Okay, maybe you don’t qualify, but you might qualify for a position on his board of directors which pay upwards of a quarter million dollars. The ‘long-standing’ criteria is that you be “owner oriented, business-savvy, interested and truly independent.” Buffett emphasizes the independence because he says too many directors become enamored of the salary and perks which have soared in recent years thanks to what Buffett jokingly says is corporate America’s favorite consultant – Ratchet, Ratchet and Bingo – which emphasizes things like being a woman… or a Hispanic… or from abroad… when what is needed is someone who thinks “like an intelligent owner.” Buffett facetiously notes that his cynicism about corporate compensation has meant that he has become the “Typhoid Mary” of compensation committees and has never been nominated for the compensation committee of any of the 19 boards he sits on.
To provide some perspective, here are the newest additions to their board. Buffett chose Susan Decker, the CFO of Yahoo, because, he says, she scores well on his four criteria, plus at age 44 is young – “an attribute, as you may have noticed, that your chairman has long lacked.” Murdoch on the other hand chose two: former U.S. Secretary of Education Rod Paige because of his insistence on system-wide accountability and because “his deep knowledge of education will be an asset for a company whose lifeblood is the literacy of its consumers;” and Jose Maria Aznar who, as President of Spain, “enacted a bold array of reforms that catapulted the Spanish economy to the forefront of Europe” and who showed “courage as a leader in the war on terror.”
BUFFETT ON NEWSPAPERS: The fundamentals of the business are eroding. The slide will continue. They’re losing ground in the ‘battle for eyeballs.’ The economic potential of newspaper Internet site is only a fraction of the past performance of newspapers. Yet Buffett says he has no intention of selling his ownership in the Buffalo News. (He also has an 18% stake in the Washington Post group.) And it isn’t because he reads five newspapers a day or that he believes, as he does, that a free press is key to a free democracy. No, it’s because of Principle #11 in his list of Business Principles – he doesn’t believe in “gin rummy managerial behavior” which he defines as discarding your least promising business at each turn. As long as there is a reasonable expectation of cash flow, good managers in place and good labor relations and barring an irreversible cash drain, he says he will hold on to a business. Besides he is hopeful that some combination of print and online activity will ward off an economic doomsday for papers. Interestingly, he predicts that wealthy local citizens – or, as he phrases it -- ‘non-economic individual buyers’ – will emerge as owners, just like the sports franchise owners.
MURDOCH ON NEWSPAPERS: Except for the fact that Murdoch makes no pretense of holding onto under-performing business, his comments about newspapers are remarkably similar to Buffett’s. Murdoch shows some of the same affection, calling the print business “the heart of this company” and he argues that it is much too early to pronounce the death of print media. But there are challenges, as he says, with survey after survey showing newspapers are less integral to people’s lives with each passing year and that younger people are prefer alternative means of getting the news. “Yet,” Murdoch writes, “the hunger for news and information – for content – is not fading. It is intensifying.”
As a side note, News Corporation chair Rupert Murdoch says sporting events – along with live news – are as close to “DVR-proof” as programming gets.
THE BUFFETT BUSINESS PRINCIPLES: In 1983, Buffett set down 13 principles to help shareholders understand his managerial approach. In addition to Principle #11 mentioned above, here are just a few to give you a flavor of his thinking: Our attitude is partnership and (we) think of our shareholders as owner partners… We eat our own cooking (as in he invests in the same companies he recommends)… We use debt sparingly… We will only do with your money what we would do with our own… We feel noble intentions should be checked periodically against results… We will be candid in our reporting to you… As a company with a major communications business, it would be inexcusable for us to apply lesser standards of accuracy, balance and incisiveness when reporting on ourselves than we would expect news people to apply when reporting on others… Despite our policy of candor, we will discuss our activities in marketable securities only to the extent legally required… Good investment ideas are rare, valuable and subject to competitive appropriation just as good product or business acquisition ideas are.
This year, Buffett added in the concept of Intrinsic Value. The simple definition is that it’s the discounted value of the cash that can be taken out of a business during its remaining life. But how to calculate intrinsic value is not so simple and two people looking at the same set of facts with come up with different figures.
THE MURDOCH BUSINESS PRINCIPLES: The principles are laid out during Murdoch’s examination of his cable business. Topping his list – be willing to ignore or even take on conventional wisdom. Just behind that is the admonition to “invest wisely and early in a new business.” Third, be patient as the new effort finds its footing. Fourth, enjoy the growth and profitability as the business matures but always be thinking about and building the next generation of new channel offerings. As Murdoch says, “the elements are simple to understand, if not always easy to implement.”
TAXPAYERS WANTED: To put Buffett’s wealth in perspective, consider this: his company Berkshire-Hathaway will pay about $4.4 Billion in federal income tax on its 2006 earnings. In its last fiscal year the U.S. government spent $2.6 Trillion – about $7 Billion a day. Thus, Buffett notes, his company picked up the tab for ALL federal expenditures (social security, medicare, the armed services) for more than half of one day. He notes that if there were 600 taxpayers like his company, no one else in American would need to pay ANY federal income or payroll taxes.
SUBSCRIPTIONS: If you wish to stop receiving this newsletter, e-mail newsconsultant@aol.com with the word “unsubscribe-MM” in the subject line. Also, back issues of MfM are available at the website, media-consultant.blogspot.com. You can reach me directly at Michael@MediaConsultant.tv.
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