SO, HOW MANY WATCHED
INAUGURATION VIEWING SIDE NOTES
FROM XBOX TO ATARI
THINK GLOBALLY; ACT GLOBALLY
THE 600 POUND GORILLA
WHO DO YOU BELIEVE
FROM A KING TO A JACK
SUPER BOWL COCKTAIL CHATTER
SO, HOW MANY WATCHED: As we noted in last week’s MfM, we may never know how many people watched the inauguration. According to Nielsen Media Research, an estimated 37.8 Million Americans watched the event across the 14 broadcast and cable networks airing the coverage throughout the day. Nielsen should release the Live +7 viewing shortly. Regardless, that puts it just behind the Ronald Regan inauguration viewing in 1981 (which, if I read the numbers right, was about 41 Million). Of course that doesn’t take into account online viewing. Nielsen Online reports that visits to Current Events and Global News sites jumped significantly on Election Day, and based on my addition of just the top ten sites, that puts another 48.5 Million unique visitors into the mix. The top three sites were CNN (11 Million), MSNBC (10M) and Yahoo News (9M). After that it drops dramatically to the number four spot with Fox (4M). Further add into the mix viewing on YouTube where CSpan’s video of the inauguration and address drew 3.2 Million views and CNN’s coverage another half million. And that’s to say nothing about the record 2 Million people who actually turned out in person.
INAUGURATION SIDE NOTES: Five of the top ten videos viewed on inauguration day were directly related to the events of that day. No surprise there, but a little surprising is that his actual inauguration address came in at seventh place. The most linked-to video on inauguration day? Martin Luther King’s I Have A Dream. Two of the other popular videos that day were The Presidential Pledge produced by celebrities Ashton Kucher and Demi Moore on MySpace; and on YouTube, it’s will.i.am’s Yes, We Can which has had more than 16 Million views. An oddity in the mix – even with all the political hoopla of the day, the third most linked-to video was the YouTube Street Fighter video game. The biggest beneficiaries of the Election Day coverage were the digital networks of ABC and CBS which nearly doubled their unique audience on that day. And despite all the furor surrounding the dominance of Google and the decline of Yahoo, the actual Yahoo News website drew five times the unique audience (9 Million) of Google News (1.8M).
FROM XBOX TO ATARI: That’s how White House spokesman Bill Burton described the media technology he and others in the Obama administration used to have, compared to what they found waiting for them at the White House. In an article headlined Staff Finds White House in Technological Dark Ages in The Washington Post, reporter Anne E. Kornblut says the tech-savvy “iPhone” Obama people found themselves in a rotary dial world. The Macintosh-toting Obama-ites found themselves working with Microsoft products and six year old Microsoft products at that. Of course, the reporter notes the Bush transition team arrived in 2001 to find computers with letters missing from the keyboards, and that in 2005 Bush’s Internet director didn’t get a PDA or even a computer for a week. The WhiteHouse.gov website has undergone a transformation, with a cleaner, more Web 2.0 design. In my usual anal retentive fashion, I saved the WhiteHouse.gov site as it looked under the Bush administration and compared it with the Obama administration site. (More analysis on that later.) Much more telling though is a report by WebProNews that the Obama administration has un-blocked the website, allowing access to search engine spiders such as Google. They did a test of the site Monday when it was still in Bush administration control and found the robot.txt file, allowing search engine access, was ‘disallowed’ more than 24-hundred times, even though the information was public information, not just about defense and budget issues but things like African American history and the First Lady’s initiatives. After the Obama administration took over the amount of such ‘disallows’ was basically reduced to zero.
THINK GLOBALLY; ACT GLOBALLY: And that’s what more people are doing every day as the Global Internet audience passes a milestone of sorts with more than One Billion visitors worldwide. China confirmed its position as the country with the largest online audience (179.7 Million unique visitors, comprising 17.8% of the total Worldwide Internet Audience), according to comScore World Metrix. The U.S.A. came in second (163.3 Million and 16.2%). Rounding out the top five are Japan (60 M and 6%), Germany (37 M and 3.7%) and the United Kingdom (36.6 M and 3.6%). China’s economic rival, India, came in seventh behind France, with a lowly 32 Million unique visitors comprising only 3.2% of the world internet audience. Despite its huge Internet audience, leading Chinese website Baidu.com came in 14th in the list of worldwide properties (with a worldwide reach of ‘only’ 15.1%), well behind Google (77%), Microsoft (64.2%) and Yahoo (55.8%) sites.
THE SIX HUNDRED POUND GORILLA: That’s what the print version of The New York Times is to the online version, or at least it seems that way based on an analysis of revenue projections by digital content research firm ContentNext Media. And that is not good news. In order to meet the ‘offline revenues’ projected for the fourth quarter of $300 Million, the Times would have to boost its monthly page views to – get this – 1.3 Billion a month; and it would have to get a CPM (cost per thousands) of $25. At present it averages about 173 Million page views a month, according to comScore. Do the math. That translates into a six or seven fold increase in page views. Just to confuse the mix even more, let’s add some more figures into the mix. The print product has a subscription base of about One Million people daily (1.4 Million on Sunday). BTW, the ContentNext analysis assumed a print CPM of $58. On Inauguration day, NYTimes.com scored 2.4 Million unique visitors, up from the average of 1.7 Million daily uniques. Also, remember the difference – page views versus unique visitors – a point that raises questions about online measurement metrics. And just to confuse you more, let’s do some more math. According to Nielsen Online, the average person goes online an average 57 times a month and views an average of 2,345 pages a month. So, the uniques times page views ‘might’ indicate the Billion-plus page views is do-able, and, of course, Yahoo News and AOL News both do just about that number monthly. But most analysts are not counting on it. Lastly add into the mix the fact that the Times has about $1 Billion in debt and $46 Million in assets, according to an article in The Atlantic which raises the question whether the venerable media icon may be facing a quicker and more painful online transition.
WHO DO YOU BELIEVE? Two reports with apparently contradictory conclusions raise questions about viewing. According to online video tracking site TubeMogul, the vast majority of people watch online videos for only a few seconds at the most. The folks at TubeMogul said they did their own study because many online video sites, such as YouTube, count it as a view even though it may only be a few seconds. They looked at 188,000 videos, streamed 22 Million times on six video sites (YouTube was not included.) Nine out of ten people watched a piece of video for less than ten seconds. Let me repeat that – 90% of those videos were 10 second snackables. About half (46.4%) were watched for a full minute, but only one in ten (9.4%) got a full five minutes viewing. The folks at TubeMogul say that raises serious questions about the effectiveness of post-roll ads. Meanwhile a survey by increasingly popular video website Hulu.com (which, BTW, was not included in the TubeMogul study) found that, when given the option, the vast majority of people (88%) SAY they would prefer to watch a two-minute commercial rather than four 30-second spots.
FROM A KING TO A JACK: Yeah, yeah, I know, I’ve got the country song lyrics backwards, but there’s a reason. Country music has officially fallen to second place behind News/ Talk as the number one radio format in the country, albeit by a slim margin. According to insideradio.com and M Street publications, there were 2,056 news/talk stations on air at the end of last year, compared to 2,027 country stations. The next most popular format? Religion, with 1,288 stations labeled as “religion.” BUT if you add the other associated formats (Gospel, Black Gospel, Southern Gospel and Contemporary Christian), the total stations would be 2,861. In actual fact, there are 31 different formats listed, ranging from Classic Rock (483 stations) and Classic Hits (568). And how they differ from Oldies (728), I don’t know. Add to that Adult Contemporary (676) and Adult Standards (361); Alternative Rock (378) and Modern Rock (173); Classical (179) and Jazz (127). Some of the least popular formats are Easy Listening (25), Modern AC (Adult Contemporary – 22), R&B/ Adult (39) and Rhythmic AC (22). And, no, I don’t know what Rhythmic AC is.
SUPER BOWL COCKTAIL CHATTER: Last year’s face-off between the Patriots and Giants was viewed by 97.5 Million people nationwide, making it, as usual, the most watched TV event of the year and in actual fact the highest rated Super Bowl of all time and the 2nd highest rated telecast of all time (just behind the MASH special of 1983). Super Bowl Games account for 17 of the top 20 telecasts of all time. The highest rated commercial minute in last year’s game was the Victoria Secret spot, seen by 103.7 Million viewers. Last year a spot cost $2.7 Million and total spending for the game reached over $195 Million. This year the spots run $3 Million. Under NFL rules, networks carrying the Super Bowl are restricted to five minutes of air time for promotion, according to TVWeek. Super Bowl advertisers saw a 24% jump in Web traffic after the game while half-time performers Tom Petty and the Heartbreakers saw sales of their album jump 196%. The Super Bowl is the 8th largest beer-selling event each year, according to the stats provided by Nielsen Media. More than 60% of the U.S. population (138 Million adults) claim to be NFL fans, and those fans are more likely to be in the higher income, higher education bracket AND (as Nielsen points out) more likely to have a “softer side” to them – buying 74% more skin products than the average American.
SUBSCRIPTIONS: If you wish to stop receiving this newsletter, e-mail Michael@MediaConsultant.tv with the word “unsubscribe-MM” in the subject line. Also, back issues of MfM are available at the website, media-consultant.blogspot.com. You can reach me directly at Michael@MediaConsultant.tv.
Showing posts with label newspaper websites. Show all posts
Showing posts with label newspaper websites. Show all posts
Sunday, February 01, 2009
Monday, September 22, 2008
Message From Michael -- September 22, 2008
WHILING AWAY THE HOURS
THOSE STEREOTYPES ARE TRUE
THE BIGGEST AND THE BEST
THE TECHIE SIDE OF TECHCRUNCH 50
THE TECHIE SIDE OF SARA PALIN’S E-MAIL
POLITICAL PALAVER IS POPULAR
COCKTAIL CHATTER – CANDIDATE’S CARS AND A VIRAL EMMY
We encourage people to pass on copies of Message from Michael. But if you would like to get your own copy, you can subscribe by sending an e-mail to Michael@MediaConsultant.tv with the word “subscribe-MM” in the subject line.
WHILING AWAY THE HOURS. When they do, Americans spend more than half of their total leisure time each day (5.1 hours) watching television (2.6 hours). Conversely they spend 19 minutes on an average day playing games on computers – the same amount of time they spend “relaxing and thinking.” That’s according to the annual ‘time use survey’ produced by the U.S. Department of Labor’s Bureau of Labor Statistics. The second biggest leisure time activity is ‘socializing and communicating’ which takes up 46 minutes of time each day for the average person over the age of 15. Somewhat surprisingly, people in this study spent more time reading (22 minutes) than participating in sports, exercise and recreation (17 minutes) on an average day. Just for a little perspective, “employed persons” worked an average of 7.6 hours a day. As a side note, and as a factoid that says a lot, the report says one in five Americans (21%) did some or all of their work at home.
THOSE STEREOTYPES ARE TRUE: Married moms working full time outside the home still spend more time doing housework and child care than married dads working full time. Yep. Married dads spend more time at the office than married moms employed full-time. Yep. The “yeps” all come from the same report. Nearly three quarters (71%) of employed married moms spend time helping the kids compared to just over half (54%) of those dads; moms also spent more time (1.2 hours) with the kids than the dads (49 minutes) each day. Married working dads spend about an hour more per day (6.1 hours) at work than the married working moms (5.1 hours), in part because more women work part time and because of child demands. Just under half (43%) of married moms were employed full time compared to nearly nine out of ten (88%) married dads.
The stereotype you probably didn’t need the federal government to tell you – yes, that teenager sleeps longer. Boys 15 to 19 sleep an average of 9.7 hours, slightly more than girls in the same age group (9.3 hours). Despite the reports about sleep deprivation, the report says on average, Americans aged 15 and over sleep 8.6 hours a day. If you want to do some more digging into the data, the website is http://www.bls.gov/tus.
THE BIGGEST AND THE BEST: Are television websites when it comes to growth and newspaper websites when it comes to worth. Normally I don’t cite reports in MfM that have been widely circulated, but this one which appeared in Broadcasting and Cable is too interesting not to note. According to a joint report by BIA Financial Network and Borrell Associates, TV websites tapping into the fast-growing video and search advertising have seen their Web advertising grow at a compounded annual growth rate of 67.2%, compared to newspapers’ 33.5%. But, because newspaper websites have been around longer, they’re valued more – anywhere from $500,000 to $30 Million compared to television’s $500,000 to $9 Million. TV and radio websites only generate about 3% of the station’s gross revenues compared to just 6.5% for newspaper websites, but both are expected to grow – television to 5% or 6% by 2011 and newspapers to 10%.
THE TECHIE SIDE OF TECHCRUNCH50: There were so many interesting, entrepreneurial websites from the Techcrunch50 show that I had to re-visit it. For example, Tingz produces widgets that operate across all platforms from iPhones and Blackberrys to Macs and Windows. Not only that but the widgets interact with each other so that your recipe widget will connect to your shopping widget to make sure you get the ingredients. Website Imindi.com has set a goal of augmenting human intelligence via computer science using neuroscience and cognitive psychology through a search engine mechanism that introduces people to new ideas and thoughts instead of just new information. In place of Descartes Cogito ergo sum (I think therefore I am), Imindi says Cogitamus ergo erimus – We think therefore we shall be. A little more mundane but no less interesting is icharts.net which acts as a portal for people to develop interactive charts on various subjects that they can share. Japanese corporation Tonchidot has developed “Sekai camera” which translates to “world camera” and is “a real-world interface for the iPhone that connects real and virtual worlds, allowing anybody to create, experience and participate in both.” Website videosurf.com promises to help you find exactly what you want in the growing online video world by teaching computers to “see inside” video (whatever that means) so that you can use visual content instead of text to search online. Finally, my favorite, birdpost.com, which says it is leading the burgeoning field of “citizen science” (I didn’t even know it was a burgeoning field) by helping birdwatchers find new bird species using satellite mapping technology.
ANOTHER FACTOID: From a study by the Pew Research group noted in a previous MfM, the percentage of Americans with cell phones has risen from half (53%) in the year 2000, to about three quarters (74%) two years ago to now when four out of five (83%) Americans have one. Relatively few people get their news on these phones, according to the survey, but more than a third (37%) of those using iPhones and Blackberrys use them to get news.
THE TECHIE SIDE OF SARA PALIN’S E-MAIL. In the category of you heard it here first, (okay, that may not be true for all of you) regular readers of MfM will recall a discussion about website 4chan.org. It is a cutting edge site of weird and wonderful and not-so-wonderful memes that often end up presaging happenings on the Internet. Well, it turns out that the hacker who broke into Republican vice presidential candidate Sarah Palin’s e-mail was a member of “anonymous” -- a group of ‘online troublemakers” who hang out on sites such as 4chan.org. Warning/ Disclaimer: If you visit the site, tread carefully.
SIDENOTE: Website Silicon Alley Insider, using data from online video measuring service TubeMogul, reports that videos of Sara Palin are being viewed more (38 Million) than her running mate, Sen. John McCain (25 Million), or Sen. Barack Obama (29 Million). No mention, oddly of Sen. Joe Biden. As you may have heard, ABC anchor Charlie Gibson’s interview with Palin on 20/20 drew 7.9 Million viewers – the highest number for the show in six months. And despite complaints to the contrary, an analysis of campaign coverage by LexisNexis found that coverage of Palin has been quite balanced with more than a quarter (26%) of the 6,000 stories analyzed being deemed ‘positive’, less than a quarter (22%) being deemed ‘negative’ and more than half (52%) being deemed ‘neutral.’ The analysis also notes that Democratic vice presidential candidate Sen. Joe Biden was, as the analysts put it, “tossed into the discount bin” receiving only 683 stories to Palin’s 6,027.
POLITICAL PALAVER IS POPULAR: If any of you have any doubt about the unusual interest in politics this year, Nielsen Media reports that two thirds (64.5%) of all U.S. households tuned in to one or the other of the two political conventions. A third (33.9%) reported watching both conventions. An estimated 15% tuned in just to the RNC and another 15.7% tuned in just to the DNC. The 18-24 demographic had the lowest percentage of viewing – less than a quarter (24%) watched either convention. Plus the report notes that the cume percentages for the two conventions were similar across all adult age breaks even though the Republican convention was shortened a day by Hurricane Gustav.
COCKTAIL CHATTER: As long as I’m talking politics and just to prove that there is nothing too mundane for researchers to study, research firm BigResearch reports that McCain voters are more likely (68%) to drive domestic brand cars than Obama voters (54%) and that Obama voters are more likely (36.6%) to drive a Japanese brand car than McCain voters (26.7%) and nearly twice as likely to drive a European brand (9.4%) than McCain voters (5.3%). McCain voters are also more likely to drive SUV’s (19.1% vs. 14.9%) and trucks (14.2% vs. 8.3%) One in five hiring managers (22%) say they use social networking sites to research job candidates – double the figure just two years ago (of 11%). The hiring managers told Careerbuilder.com that many of the candidates talked about drinking and using drugs on their site or posted ‘provocative or inappropriate’ photographs or information, although, on the good side, nearly half of the hiring managers (48%) say the social networking background check showed the candidate was qualified for the job. Beer maker Anheuser Busch has won its first ever Emmy for a commercial that has never aired on television. The spot, titled Swear Jar, is, as its name implies, about a company that keeps a swear jar for its employees who have to put in money every time they swear. The money is used to buy a case of Bud Light. The spot has become a hot viral video online with more than 12 Million views and the award, according to AdGabber.com. I should warn anybody wanting to watch it that the language is very profane.
SUBSCRIPTIONS: If you wish to stop receiving this newsletter, e-mail Michael@MediaConsultant.tv with the word “unsubscribe-MM” in the subject line. Also, back issues of MfM are available at the website, media-consultant.blogspot.com. You can reach me directly at Michael@MediaConsultant.tv.
THOSE STEREOTYPES ARE TRUE
THE BIGGEST AND THE BEST
THE TECHIE SIDE OF TECHCRUNCH 50
THE TECHIE SIDE OF SARA PALIN’S E-MAIL
POLITICAL PALAVER IS POPULAR
COCKTAIL CHATTER – CANDIDATE’S CARS AND A VIRAL EMMY
We encourage people to pass on copies of Message from Michael. But if you would like to get your own copy, you can subscribe by sending an e-mail to Michael@MediaConsultant.tv with the word “subscribe-MM” in the subject line.
WHILING AWAY THE HOURS. When they do, Americans spend more than half of their total leisure time each day (5.1 hours) watching television (2.6 hours). Conversely they spend 19 minutes on an average day playing games on computers – the same amount of time they spend “relaxing and thinking.” That’s according to the annual ‘time use survey’ produced by the U.S. Department of Labor’s Bureau of Labor Statistics. The second biggest leisure time activity is ‘socializing and communicating’ which takes up 46 minutes of time each day for the average person over the age of 15. Somewhat surprisingly, people in this study spent more time reading (22 minutes) than participating in sports, exercise and recreation (17 minutes) on an average day. Just for a little perspective, “employed persons” worked an average of 7.6 hours a day. As a side note, and as a factoid that says a lot, the report says one in five Americans (21%) did some or all of their work at home.
THOSE STEREOTYPES ARE TRUE: Married moms working full time outside the home still spend more time doing housework and child care than married dads working full time. Yep. Married dads spend more time at the office than married moms employed full-time. Yep. The “yeps” all come from the same report. Nearly three quarters (71%) of employed married moms spend time helping the kids compared to just over half (54%) of those dads; moms also spent more time (1.2 hours) with the kids than the dads (49 minutes) each day. Married working dads spend about an hour more per day (6.1 hours) at work than the married working moms (5.1 hours), in part because more women work part time and because of child demands. Just under half (43%) of married moms were employed full time compared to nearly nine out of ten (88%) married dads.
The stereotype you probably didn’t need the federal government to tell you – yes, that teenager sleeps longer. Boys 15 to 19 sleep an average of 9.7 hours, slightly more than girls in the same age group (9.3 hours). Despite the reports about sleep deprivation, the report says on average, Americans aged 15 and over sleep 8.6 hours a day. If you want to do some more digging into the data, the website is http://www.bls.gov/tus.
THE BIGGEST AND THE BEST: Are television websites when it comes to growth and newspaper websites when it comes to worth. Normally I don’t cite reports in MfM that have been widely circulated, but this one which appeared in Broadcasting and Cable is too interesting not to note. According to a joint report by BIA Financial Network and Borrell Associates, TV websites tapping into the fast-growing video and search advertising have seen their Web advertising grow at a compounded annual growth rate of 67.2%, compared to newspapers’ 33.5%. But, because newspaper websites have been around longer, they’re valued more – anywhere from $500,000 to $30 Million compared to television’s $500,000 to $9 Million. TV and radio websites only generate about 3% of the station’s gross revenues compared to just 6.5% for newspaper websites, but both are expected to grow – television to 5% or 6% by 2011 and newspapers to 10%.
THE TECHIE SIDE OF TECHCRUNCH50: There were so many interesting, entrepreneurial websites from the Techcrunch50 show that I had to re-visit it. For example, Tingz produces widgets that operate across all platforms from iPhones and Blackberrys to Macs and Windows. Not only that but the widgets interact with each other so that your recipe widget will connect to your shopping widget to make sure you get the ingredients. Website Imindi.com has set a goal of augmenting human intelligence via computer science using neuroscience and cognitive psychology through a search engine mechanism that introduces people to new ideas and thoughts instead of just new information. In place of Descartes Cogito ergo sum (I think therefore I am), Imindi says Cogitamus ergo erimus – We think therefore we shall be. A little more mundane but no less interesting is icharts.net which acts as a portal for people to develop interactive charts on various subjects that they can share. Japanese corporation Tonchidot has developed “Sekai camera” which translates to “world camera” and is “a real-world interface for the iPhone that connects real and virtual worlds, allowing anybody to create, experience and participate in both.” Website videosurf.com promises to help you find exactly what you want in the growing online video world by teaching computers to “see inside” video (whatever that means) so that you can use visual content instead of text to search online. Finally, my favorite, birdpost.com, which says it is leading the burgeoning field of “citizen science” (I didn’t even know it was a burgeoning field) by helping birdwatchers find new bird species using satellite mapping technology.
ANOTHER FACTOID: From a study by the Pew Research group noted in a previous MfM, the percentage of Americans with cell phones has risen from half (53%) in the year 2000, to about three quarters (74%) two years ago to now when four out of five (83%) Americans have one. Relatively few people get their news on these phones, according to the survey, but more than a third (37%) of those using iPhones and Blackberrys use them to get news.
THE TECHIE SIDE OF SARA PALIN’S E-MAIL. In the category of you heard it here first, (okay, that may not be true for all of you) regular readers of MfM will recall a discussion about website 4chan.org. It is a cutting edge site of weird and wonderful and not-so-wonderful memes that often end up presaging happenings on the Internet. Well, it turns out that the hacker who broke into Republican vice presidential candidate Sarah Palin’s e-mail was a member of “anonymous” -- a group of ‘online troublemakers” who hang out on sites such as 4chan.org. Warning/ Disclaimer: If you visit the site, tread carefully.
SIDENOTE: Website Silicon Alley Insider, using data from online video measuring service TubeMogul, reports that videos of Sara Palin are being viewed more (38 Million) than her running mate, Sen. John McCain (25 Million), or Sen. Barack Obama (29 Million). No mention, oddly of Sen. Joe Biden. As you may have heard, ABC anchor Charlie Gibson’s interview with Palin on 20/20 drew 7.9 Million viewers – the highest number for the show in six months. And despite complaints to the contrary, an analysis of campaign coverage by LexisNexis found that coverage of Palin has been quite balanced with more than a quarter (26%) of the 6,000 stories analyzed being deemed ‘positive’, less than a quarter (22%) being deemed ‘negative’ and more than half (52%) being deemed ‘neutral.’ The analysis also notes that Democratic vice presidential candidate Sen. Joe Biden was, as the analysts put it, “tossed into the discount bin” receiving only 683 stories to Palin’s 6,027.
POLITICAL PALAVER IS POPULAR: If any of you have any doubt about the unusual interest in politics this year, Nielsen Media reports that two thirds (64.5%) of all U.S. households tuned in to one or the other of the two political conventions. A third (33.9%) reported watching both conventions. An estimated 15% tuned in just to the RNC and another 15.7% tuned in just to the DNC. The 18-24 demographic had the lowest percentage of viewing – less than a quarter (24%) watched either convention. Plus the report notes that the cume percentages for the two conventions were similar across all adult age breaks even though the Republican convention was shortened a day by Hurricane Gustav.
COCKTAIL CHATTER: As long as I’m talking politics and just to prove that there is nothing too mundane for researchers to study, research firm BigResearch reports that McCain voters are more likely (68%) to drive domestic brand cars than Obama voters (54%) and that Obama voters are more likely (36.6%) to drive a Japanese brand car than McCain voters (26.7%) and nearly twice as likely to drive a European brand (9.4%) than McCain voters (5.3%). McCain voters are also more likely to drive SUV’s (19.1% vs. 14.9%) and trucks (14.2% vs. 8.3%) One in five hiring managers (22%) say they use social networking sites to research job candidates – double the figure just two years ago (of 11%). The hiring managers told Careerbuilder.com that many of the candidates talked about drinking and using drugs on their site or posted ‘provocative or inappropriate’ photographs or information, although, on the good side, nearly half of the hiring managers (48%) say the social networking background check showed the candidate was qualified for the job. Beer maker Anheuser Busch has won its first ever Emmy for a commercial that has never aired on television. The spot, titled Swear Jar, is, as its name implies, about a company that keeps a swear jar for its employees who have to put in money every time they swear. The money is used to buy a case of Bud Light. The spot has become a hot viral video online with more than 12 Million views and the award, according to AdGabber.com. I should warn anybody wanting to watch it that the language is very profane.
SUBSCRIPTIONS: If you wish to stop receiving this newsletter, e-mail Michael@MediaConsultant.tv with the word “unsubscribe-MM” in the subject line. Also, back issues of MfM are available at the website, media-consultant.blogspot.com. You can reach me directly at Michael@MediaConsultant.tv.
Subscribe to:
Posts (Atom)
